Gradschool at the University of Newcastle needed a high impact masters recruitment campaign.


I facilitated ideation, wrote the creative copy and conducted focus group research with postgrads to test the "Now You Can" campaign in anticipation of its roll out. The creative concept developed with Headjam took images of characters with unusual career goals, and challenged the audience with an empowering call to action. The result was an innovative solution for delivery in print, web and digital formats.