Profilo is a new style of total dental care centre that required market research, brand strategy and website and campaign copy.


Because the Profilo brand offers a wide range of dental care, it needed a clear service hierarchy presented in lay persons terms. I was engaged by Headjam to conduct focus group research to assist in the process of deciding what information the target audience desired, and how this should be presented. I also helped to write the website copy, and campaign creative for an out of home and web-based advertising campaign.