I am a partner at River Rock Consultants, and a researcher - strategist who specialises in the tertiary sector.

Header image: medieval maze, carved into a pillar of Lucca Cathedral, Tuscany (User: Myrabella, CC BY-SA 3.0).

 

Copywriting

I translate complex information into a format that can be readily understood by a new audience. This is realised as creative copy, scripts, treatments, pitch documents, tenders, reports and creative rationale for presentations.

Research

I conduct research and facilitate discussion that informs strategic planning for marketing campaigns, social media and branding. I have extensive experience with qualitative methods, and specialise in focus groups.

Publications

I'm an Adjunct Fellow at UWS, have a PhD in Communication and specialise in the study of internet based human behaviour and media futures. This includes how creative industries innovate and adapt to cultural change.